Casey Reid — Interaction Design

B2b Marketplace

B2b Marketplace project preview
Early wireframes and user flows

The Challenge

Process

Research

Conducted analysis of 50K usage sessions, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

25% increase in daily active users. Since shipping, we've measured 2.1x improvement in engagement.

B2b Marketplace

Shipping quality design requires collaboration and iteration. Recent work has shown me that . The implications matter for teams and organizations.

Conclusion

Whether you're building your product, this mindset matters.

Dashboard